We are living in an internet-connected era; companies are investing in different digital marketing strategies like website, SEO, email marketing, social media, etc. for better results. If you think from a business point of view, it is also a challenging task to promote your product globally; you need to incorporate different marketing methods based on current market trends.
Now coming back to digital marketing, numerous methods are there, but you need to pick some that can fulfill your marketing goals. Whether it is social media marketing, affiliate marketing, or email marketing, today, these three digital marketing trends business owners need to follow for better conversion.
Micro-Influencers
Micro-influencers are different from normal social media influencers. It is one of the marketing methods that can give you quick results within a short time if you are running a small business than launching an influencer marketing costs you more if budget is the issue.
Thus, micro-influencers can help your brand to promote across the various social media platforms to the right people within a small budget. They are more authentic and tend to have personal connections with their audience. You need to identify micro-influencers as they don’t promote random products, thus for your business, they might be acting as a consultant. Generally, they are:
The individual has the following range between 1000 to 30,000 people
They are niche experts.
Their social media engagement rate is high.
They create content based on followers’ choice.
A study from Adweek revealed that this marketing method is more cost-effective than influencer marketing.
The Rise and Rise Of AI
Digital marketers consider AI as cutting edge technology and widely used by marketers for a different purpose. AI marketing methods are not only for large companies; in this modern era, any business can leverage AI and machine learning in their operations.
Artificial intelligence is a hot and debatable topic that undoubtedly offers a plethora of advantages in the future. It has been leaving a huge impact on various industries and gojek like app development for services industries is one of them. Digital marketing is one of the modern marketing methods that try to reach the right audience at the right time and AI helps digital marketers to improve their existing strategy and offer valuable customer insights. With the help of AI application brands now can deliver better user experience and real-time customer support.
For example, many food delivery apps use big-data to determine the best delivery times. You can collect data from various sources like road traffic, weather, and temperature.
Omnichannel Marketing
Omnichannel marketing is about using multiple channels to communicate with consumers and prospects to create better customer experience. As a customer, we love to interact with brands every day. So as a marketer, you need to maintain a unified approach, and that is called omnichannel marketing. These multiple channels include:
Social media
Blog posts
Email newsletters
SMS
Live chat
Press release
And offline events
Now it depends on the customer which platform he finds best. Maybe it is face-to face-interactions, social media, email, or via company websites.
These days, businesses are using voice technology to improve customer experience; many brands have started adopting voice technology to stay relevant in the current time. For example, AI-powered voice technology helps the employees to conduct the meeting with the help of screen sharing, recording voice, and even they can note down the important things.
Conclusion
There are lots of digital marketing trends out there, but you have to adapt according to your requirements.Social media through you can get quick results,as 81% of marketers believe that social media remains the first platform for promoting a business. Change is constant in digital marketing. You must be updated and ready to use new technologies, trends, and tools for positive outcomes.